![]() ![]() In court documents lodged with the Federal Court in Sydney on Friday, A2 is suing Lion over the labels.Īccording to A2's statement of claim, Lion has engaged in "misleading or deceptive conduct" in breach of multiple parts of Australian Consumer Law. ![]() Of those proteins, our tests to date confirm that 50 to 70 per cent is A2". ![]() On the back label of containers, in small writing, Lion discloses that its milk "contains A2 protein, as well as A1 protein. In 2014, Fairfax Media revealed that Lion was hitting back with new labels on its PURA brand in Victoria and Dairy Farmers brands in NSW containing the words "Naturally contains A2 protein" in large letters. Lion's milk has been squeezed between A2 at the top end of the market and cheap $1 litre private label milk at the bottom end, and has lost considerable market share. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |